Having a correct Alias does make a big difference and leads to SEO benefits. The Alias of a Content Item is the name you give to your HTML page and that will be used in the URL. e.g.
http://www.yourtribiqsite.com/black-and-white-pictures.html
The alias "black-and-white-pictures" will be used to identify your Content Item and for this reason should be unique. Ideally, an Alias should contain relevant keywords to have more SEO benefits. Edit the Alias of your page whenever you find a keyword that could be more relevant to attract new visitors.
e.g. http://www.yourtribiqsite.com/black-and-white.html
Could have another keyword that better describes your page:
e.g. http://www.yourtribiqsite.com/black-and-white-pictures.html
1. Login as an Admin and go to the page you wish to update the Alias for.
2. Click the "Content Items Settings" button from the toolbar.

3. Go to the Settings tab and click the Edit button to update the Alias for that page.

4. Click the "Save" button.
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